Blog

Longer pieces than the weekly letter, kept current rather than filed by date. If you want the short version every Thursday, the newsletter archive is over there.

• 31 August 202610 min readCost per lead is the wrong metric. Here are three better ones.You can halve your cost per lead by Friday without earning a penny more. The three numbers that replace it, how to pull them from your CRM, and what they tell you.
• 31 August 202610 min readDoes the EU AI Act apply to your UK business?Article 2 reaches UK companies with no EU entity at all. Deployer vs provider, what Article 50 actually requires, and what the July 2026 Digital Omnibus changed.
• 31 August 202610 min readShould AI talk to your inbound leads?Are AI SDRs worth it? Yes for cold lists and dormant databases, no for the enquiry that just came in. Where the line sits, what the response-time research really says, and how to test yours.
• 31 August 20269 min readWhy your leads aren't converting, and why more ads won't fix itFive things break conversion before the ad account does. The order to repair them in, why traffic multiplies nothing, and what a lead really costs you at a 40-hour reply time.