How long does a new enquiry really wait?
The response-time audit. Mystery-shop your own enquiry form, score what comes back, and fix the thing it exposes. About half an hour, most of it spent waiting.
Most founders cannot tell you how long a new enquiry waits before a person replies to it, which is odd, because it is one of the few numbers in a business that can be moved this week for nothing. This measures yours, and then tells you what to do about the answer.
- The mystery-shop protocol: what to send, from where, and at what two times of day
- Two scorecards, marked out of five, and what each total means
- The five causes of a slow reply, and the fix for each one
- Four decisions to write down, with an acknowledgement message you can copy
- How to pull median time to first human contact out of HubSpot, Pipedrive or GHL
- Every figure sourced, with the reasons to treat it carefully
It is written to be finished without us. Plenty of people will run the test, find the leak, fix the rota and never speak to anybody here, which is a perfectly good outcome and the reason it is worth an email address.
PDF · 10 pages · A4, made to be printed. We'll email you the file and a short follow-up about what to do with it. That is separate from the weekly letter, and you only go on that list if you tick the box asking for it.
Would rather skip to the conversation? Book a call.